I developed and honed my strategic thinking, analytical proficiency, and relationship-building skills with all of the TOP fishing brands in the world! At DSG, we managed the seasonal, and regional assortments for four of the top ten largest tackle categories; accounting for roughly 36% of the total fishing tackle business.  All while remaining in front of new product trends, building robust go-market strategies, and fresh experiences for every consumer.

Collaborating with the world's largest brands, I was critically involved in the development of new products, identified "first to market" business opportunities, and returned consistent results. I bring this knowledge and expertise to my current role, where I leverage my purchasing, management, and vendor relationships skills to drive growth and success for the business.

This expanded my skill set in multicultural negotiation, sourcing, and development within the industry. As Brand Business Manager, I was entrusted with complete brand management, simultaneously overseeing three of the 16 brands (at the time) for Pure Fishing. This allowed for deeper interaction with National Accounts, building long-term brand direction, marketing strategies, sales goals, and business development objectives. My expertise was instrumental in reviving struggling brands and strengthening the company's overall market position. Similarly, after a 5-year negative sales trend, I completely re-designed a brand, implementing a new focus, brand direction, product strategy, and logo resulting in a 67% sales growth with in 18 months. Additional various sussesful brand integration is another testament to my development and strategic thinking capabilities. 

My experience in sourcing and product development was further enriched during my tenure at Folsom. Working with industry-leading brands, personalities, and accounts, I honed my skills in national licensee properties, consistently setting trends and exceeding sales targets. My responsibilities spanned managing innovation development, brand building, and sales presentations, as well as purchasing, forecasting, and inventory management for all national licensee goods.  Thanks to my strong bsuiness accumen and relationships with national accounts, Folsom secured significant placement on new product introductions, resulting in maximum exposure and sales growth. With my expertise in product development, international sourcing, forecasting, purchasing, inventory management, and national accounts management, I used myproven track record of delivering results that drove significant business growth.

With over seven years as President, I led a team that achieved consistent multi-year sales growth of over +40% year-over-year while building a trusted saltwater accessories brand. Our customer portfolio included the largest retailers in the world, and we established a direct-to-consumer website, social media presence with over 200k+ followers, and pragmatic programs with our customer base. Our success took us from 7 figure business to 9 figure business in annual revenue through top-line sales during my tenure. I was directly responsible for critical functions including product development, marketing, sales presentations, sourcing, expansion and relocation of warehouse space, and talent acquisition. This experience fueled my entrepreneurial spirit, driven mentality, and never-quit attitude.